Corona Extra x Ohio State University Tailgate

Client: Constellation Brands

Role: Senior Director of Field Marketing

Scope: Program Strategy, Project Management, Venue Procurement, Permitting, Liaison Between Client & University, Production Vendor Outreach + Negotiation, Budgeting, Staffing

We designed and executed a tailgate buildout in a parking lot adjacent to the football stadium to amplify Corona’s new 3-year sponsorship of the Ohio State Buckeyes. The activation, which we hosted for each home game, featured live music, an LED Screen, football toss, a VIP lounge, two bars, alumni meet-and-greets and more.