Corona x West Coast Customs

Client: Constellation Brands

Role: Senior Director of Field Marketing

Scope: Partnership Negotiation + Contracting, Integrated Marketing Strategy, Livestream Reveal Lead, Activation Planning + Budgeting, Creative Liaison Between Client & WCC on Build

Corona partnered with West Coast Customs and collaborated on a custom 1964 Chevrolet Impala lowrider to celebrate the Los Angeles Mexican-American story. The lowrider was unveiled during an immersive virtual experience in August 2020 and has since hit the streets of SoCal, including in partnership with the Los Angeles Rams at SoFi stadium.