Modelo Lion’s Den Mobile

Client: Constellation Brands

Role: Senior Director of Field Marketing

Scope: Fabricator Procurement + Negotiation, Budgeting, Activation Strategy + Planning

We designed and fabricated a Burning Man-inspired Modelo art car to serve as a point of sale, VIP lounge and DJ booth for upcoming tailgate activations at Allegiant Stadium (for Modelo’s sponsorship of the Las Vegas Raiders) and at music festivals nationwide.