Corona x Snoop Dogg

Client: Constellation Brands

Role: Senior Director of Field Marketing

Scope: Integrated Marketing Strategy, Talent Procurement, Partnership Management, Liaison Between Client & Artist Management, On-Site Logistics Management for Appearances

We felt the synergies between Snoop Dogg’s brand and Corona were absolutely ideal for a partnership. After months of dedicated planning and pitching Constellation’s corporate lifestyle and experiential team in Chicago, we were able to establish one of Corona’s most notable talent partnerships in history. Given our ties to his management team locally in Los Angeles, we were able to create a seamless and symbiotic relationship between both parties. Snoop appears in a variety of digital, out-of-home and experiential marketing activations in which I served as a project lead and liaison between client and talent management from end to end.