Modelo Fighting Chance Project featuring Anderson .Paak

Client: Constellation Brands

Role: Senior Director of Field Marketing

Scope: Concert Series Budgeting + Planning, Venue Procurement, Project Lead & Relationship Management Between Artist’s Team, iHeart Radio, Non-Profit & Client

Modelo teamed up with Anderson .Paak, iHeart Radio and the International Rescue Committee for Modelo’s Fighting Chance Concert Series to support refugees, immigrants and Americans in need. In 2019, three concerts were held during a one-week span in San Francisco, Atlanta and New York and were supported by a fully integrated marketing campaign and sweepstakes.