Company: Popshop Live

Popshop Live is a mobile live streaming marketplace where talented individuals can create and host their own pop up shopping channel and sell directly to a global audience. Viewers can interact and shop with the broadcasters in real-time during the streams and access their favorite broadcasters’ storefronts and previous shows anytime.

Role: Product Marketing & Operations

Scope: Growth Marketing Strategy, Product Operations, Paid Ad Strategy + Creative, Giveaway Procurement, Project + Partner Management, Budgeting, Data + Reporting

Objective: Drive user acquisition (a challenge for PSL) at 3:1 RoAS or better.

Strategy: Leveraged event ticketing to launch scalable growth marketing campaign, establish benchmarks for paid ad performance and create habit loop for new users.

Grailsgiving is a sweepstakes program (2021-2022) in which new users are acquired through paid ad and content marketing campaigns. New users download the app in order to enter (via PSL’s event ticketing feature) for their chance to win grail prizes ranging from $500 to $5,000 in value. Once acquired, these new users are required to attend the livestream show in which the product is given away for the ability win. Giveaway shows are scheduled on a consistent cadence to create a habit loop for these new users. Giveaway products are then seeded into shows with sellers and products relevant to the new users in order to ultimately convert them into new buyers.